Press Release - Pinyadda wins DEMOgod Award

PRESS RELEASE

Pinyadda selected as one of seven DEMOgod Award Recipients at DEMOfall09

SAN DIEGO, California (September 23, 2009) - Boston-based startup Pinyadda was selected as one of seven DEMOgod Award winners at the DEMOfall09 technology conference. Seventy total companies from a pool of over 1,000 applicants were invited to present at the gathering, dubbed "The Launchpad for Emerging Technology."

Pinyadda (www.pinyadda.com) is a personalized and social content aggregation system that allows users to customize and aggregate content from multiple sites and blogs and then uses a system of social referral to help highlight and share relevant articles.

DEMOgod Award winners are selected based on their “outstanding potential to succeed in the market while motivating and exciting the DEMO audience...DEMOgods have a unique ability to deliver a great product and position it in the market, to show off it's most compelling features, and differentiate it from other products.”

Pinyadda is currently in private beta. The company has been financed to date by a private angel investor and is seeking another capital infusion to help propel its development of revenue products. The company sees a number of potential monetization opportunities, ranging from advertising to premium accounts to micropayments. Says Garbarino, "We're excited to have the product in the market and we are getting great feedback from our users. People are suggesting new use-cases for Pinyadda every day. We have had content publishers, advertisers, academics, businesses - pretty much anyone who has to manage large amounts of information - show interst in putting Pinyadda's technology to work. At our core we're about helping people organize and filter the information that's important to them."

Pinyadda was founded by Garbarino and Kevin McCarthy, fellow Hamilton College graduates who previously ran The Campus Word, a national collegiate media outlet that staffed over 100 of the top collegiate journalists from over 60 colleges and universities. Austin Gardner-Smith (Head of product), Greg Gomer (Head of Operations) round out the Pinyadda team.

Contact:

Austin Gardner-Smith

austin@pinyadda.com

508.289.1616

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Pinyadda, a Personalized and Social News Aggregator, Launches in Private Beta at DEMOfall09

Here is the link.

Pinyadda, a Personalized and Social News Aggregator, Launches in Private Beta at DEMOfall09

PRNewswire
SAN DIEGO

SAN DIEGO, Sept. 22 /PRNewswire/ -- Boston-based startup Pinyadda announced the private beta release of its product, described as a personalized and social news aggregator, today at DEMOfall09.

Pinyadda leverages a user's social graph to help deliver a personalized stream of content that uses social referrals to help the most relevant content rise to the top. Chase Garbarino, the company's CEO, says Pinyadda's technology represents "the next step in a natural evolution" in the way people get their internet content. "The emergence of the social web has taught us that our friends and colleagues are the best discovery engine ever conceived. Pinyadda just brings the content and the people together in a simple, easy-to-use product."

"There are big opportunities for companies like Pinyadda that are re-purposing the social web into other verticals, in this case news aggregation," said DEMO Conference Executive Producer Matt Marshall. "Pinyadda uses the social graph to go a step further, delivering an incredibly personalized content experience."

Garbarino and co-founder Kevin McCarthy founded The Campus Word, a national collegiate media outlet, in 2006 while juniors at Hamilton College. The impetus for Pinyadda came out of their Campus Word experience and what they saw as "an extreme information overload problem." The Pinyadda team consists of the two co-founders as well as Greg Gomer, a 2007 graduate of Babson College and Austin Gardner-Smith, a 2008 graduate of Boston College.

About DEMO:

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

SOURCE Pinyadda

SOURCE: Pinyadda

Web site: http://www.pinyadda.com/