Pinyadda, a Personalized and Social News Aggregator, Launches in Private Beta at DEMOfall09

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Pinyadda, a Personalized and Social News Aggregator, Launches in Private Beta at DEMOfall09

PRNewswire
SAN DIEGO

SAN DIEGO, Sept. 22 /PRNewswire/ -- Boston-based startup Pinyadda announced the private beta release of its product, described as a personalized and social news aggregator, today at DEMOfall09.

Pinyadda leverages a user's social graph to help deliver a personalized stream of content that uses social referrals to help the most relevant content rise to the top. Chase Garbarino, the company's CEO, says Pinyadda's technology represents "the next step in a natural evolution" in the way people get their internet content. "The emergence of the social web has taught us that our friends and colleagues are the best discovery engine ever conceived. Pinyadda just brings the content and the people together in a simple, easy-to-use product."

"There are big opportunities for companies like Pinyadda that are re-purposing the social web into other verticals, in this case news aggregation," said DEMO Conference Executive Producer Matt Marshall. "Pinyadda uses the social graph to go a step further, delivering an incredibly personalized content experience."

Garbarino and co-founder Kevin McCarthy founded The Campus Word, a national collegiate media outlet, in 2006 while juniors at Hamilton College. The impetus for Pinyadda came out of their Campus Word experience and what they saw as "an extreme information overload problem." The Pinyadda team consists of the two co-founders as well as Greg Gomer, a 2007 graduate of Babson College and Austin Gardner-Smith, a 2008 graduate of Boston College.

About DEMO:

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

SOURCE Pinyadda

SOURCE: Pinyadda

Web site: http://www.pinyadda.com/