A New Perspective

After a great meeting last night and an even better whiteboard session this morning, we've made a couple significant changes in the way we're going to be positioned going forward, and I think all of them are great decisions that were made for the right reasons.

The product itself and our development roadmap has changed very little, but we realized that we had a different animal on our hands than we initially thought. The good news is that this characterization solves a more palpable problem, creates more value for both users and publishers, gets us to revenue and profitability faster, and is a much more sustainable business plan. All very good things.

In the meantime, it allows us to work smarter while we work harder by focusing on more specific tasks, and helps us get a product in users' hands a lot sooner. With a clearer vision of what our product is and does, we're even more determined to go all out for the next couple of sprints and push this thing out the door.

We've reorganized our information architecture, made the site much easier for users to navigate and build their Pin, and changed our attitude about content to focus more on quality and organization and less on flat out quantity. Our new mission is simple, intuitive, and clear: to connect people in meaningful ways around the world's most valuable content. We hope that Pinyadda can become the way content and consumers connect in the age of the social web.