Monday, July 6, 2009

Execution and the Thrill of Self-Reliance

When you have a great idea on your hands, it's really easy to keep pushing the boundaries of what might be possible. In a startup, it's one of the most important things you can do - more than a few companies have gotten their big break because they kept pushing forward, innovating, thinking up crazy schemes about how to their product could take over this or that market, be tweaked to fit this or that need. And often those other implementations turned out to be the real gold - PayPal and Twitter are the first examples that pop into my head. Pie in the sky sometimes works out great.

But what makes the entrepreneur different from all the other crazies with great ideas is one simple thing: execution. In business, just like in sports, execution is the simple key to success. You've to have a good gameplan, a good team, and be well prepared, but in the end it comes down to how well you play when all the marbles are on the line.

For us, it's time to take a little break from dreamworld and get right down to it. Now that we have a working product with almost all of our core functionality intact, we're concentrating on making it work exactly the way we want it to, with no exceptions. Until now, we've been able to get away with saying "of course, we'll obviously fix that before release." Not anymore.

And to a certain extent, that's a really gratifying feeling, because we're all invested in the product and want to make it great. Unlike a hulking corporation, we can see a problem and fix it with our own two hands. There is a direct correlation between how hard we work and what kind of results we see, and it has nothing at all to do with financial compensation. It's about taking pride in your workmanship and owning the success or failure that comes along with it. That's the real point of addiction in startups, and it's why successful entrepreneurs go back and do it again even after they've struck it rich. It's the thrill of self-reliance and the unqualified gratification of knowing you've built something wicked cool that actually works.

And on that note, it's time to get back to work.
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